adidas | Club World Cup Jersey Launch

The FIFA Club World Cup was coming to the US for the first time. For adidas, it was a chance to meet football fans on the ground, not just on screen.

We brought the tournament into Century City Mall and Santa Monica with a custom goal post structure mounting every participating club's adidas jersey across it, custom jersey frames throughout the space, and a live patch station where fans could buy a jersey and have official Club World Cup patches pressed onto the sleeve on the spot. I also put together the custom sticker pack that came with every jersey purchase. A physical piece of the tournament they could take home.