Derrick Rose | Rose's Flower Shop

Derrick Rose was retiring. Chicago wanted to celebrate the man, not just the athlete. So instead of a tribute, we built him a beginning.

Rose's Flower Shop opened during his retirement week as a fully functioning flower shop, introducing his next venture to the public through something fans could walk into, touch, and take home. We handled everything from concept through build, designing the interior and exterior, the custom branding, and the on-site experience. Same day bouquets. Real flowers. A real store.

The line stretched four city blocks. ESPN, Fox 32, CBS News, and the Chicago Sun-Times all showed up. In the middle of a Chicago winter.